Intelligent Programming
Intelligent Programming
Solution on AWS
Customers want to provide live viewing experiences on-line and are looking to utilize their existing rich asset libraries to provide a dynamically curated experience.
Intelligent Content with Branko Lepan, Co-founder & CIO, Nomad Media
INDUSTRY PROBLEMS
The transformation from traditional linear scheduling on TV to personalized viewing experiences on-line has many challenges associated with it. Reproducing the traditional linear TV experience on the Web is not sufficient for many viewers. The expectation, especially from digital natives, is for a compelling, dynamic experience, comparable to the most innovative of video social media sites.
Other challenges that live broadcasters face is that manually programming live schedules is time consuming and costly. They also struggle with how to maximize use of existing rich asset libraries that are tagged and organized into collections with contextual aware labels.
NOMAD SOLUTIONS AND BENEFITS
Nomad Intelligent Programming provides tailored content to viewers without having to manually program. This is achieved via Intelligent Playlists that provide dynamically generated content from the customer’s asset library based on a set of search criteria.
To complement this Intelligent Scheduling provides dynamically programmed content that maps to a time-based schedule. This allows for automatically programmed blocks of the schedule whilst interweaving live broadcasts for primetime.
Highlights
Auto creation of playlists from existing asset library
Time-based schedules built from asset libraries
Live broadcast interwoven with schedule
Common Use Cases
TV Broadcasters
News Organizations
D2C Streaming Services
Live Events
Migration TV->Web
Dynamic themed viewing
Maximizing existing asset
library usage
Common Challenges
Transition from linear scheduling on TV to online
Traditional TV experience on the Web not sufficient
Expect a compelling, dynamic experience online
Manually programming live schedules is time consuming and costly
Utilizing existing rich asset libraries organized into collections with tags
Nomad Solutions
Tailored content without having to manually program
Dynamic viewing based on a set of search criteria
Map content to a timebased schedule
Include live broadcasts with auto curated content in schedule
Nomad Benefits
Migration from traditional linear TV scheduling to online viewing
Power compelling, competitive online experiences
Reduce time consuming and costly manual programming of live schedules
Maximize use of existing libraries of rich content
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