The Recording Academy is an American learned academy of musicians, producers, recording engineers, and other musical professionals. It is famous for the Grammy Awards, which recognize achievements in the music industry of songs and music which are popular worldwide. The Recording Academy is headquartered in Santa Monica, CA and has Chapters throughout the US.

The Grammy Awards is one of the most watched musical events of the year, and The Recording Academy tasked Nomad with delivering a live streaming solution that would meet the demands of this high-profile event. We rose to the challenge, delivering a reliable and seamless streaming experience that showcased the talents of the world’s best musicians.

Partnering with Bitmovin as a player of choice, Nomad’s live streaming solution was designed to provide the Recording Academy with a seamless and reliable way to broadcast the Grammys to a global audience. With its powerful cloud-based content management system and robust live channel management tools, Nomad was able to deliver an outstanding viewing experience to millions of fans.

“We are thrilled with the success of The Grammy Awards and the role that Nomad played in making it all possible,” said Adam Miller, President of Nomad. “Our live streaming solution provided The Recording Academy with a powerful and scalable platform for delivering high-quality video content to viewers all over the world, and we’re proud to have been a part of such a huge and successful event.”

Nomad’s platform provided The Recording Academy with some new opportunities for content distribution. Nomad’s capability for Live to VOD Conversion for immediate video clipping and distribution allowed The Recording Academy to produce tens of thousands of clips throughout the show for their social media channels. This scope of content for the Grammys was not possible before Nomad. This solution also allowed the Grammys’ digital team to go back and easily search through twenty thousand-plus video clips to repurpose or integrate with other videos for new content.

Another key feature The Recording Academy appreciated was instant scalability. So a viewer can watch on their phone or on a 72-inch flatscreen, and the resolution is consistently crisp for each viewer experience.

Being an API, Nomad’s platform easily integrated with The Recording Academy’s programs and applications. This reduced the overall production’s time-to-market from months to just days.

Nomad’s live streaming solution provided The Recording Academy with a range of powerful features, including:

• Automated migration of  media assets from a legacy provider to The Recording Academy’s AWS account through a custom Nomad connector
• Seamless live streaming and video management
• High-quality video and audio streaming, with multiple camera angles in a multi-panel player to capture all the action
• Robust analytics, so that The Recording Academy could monitor the performance of the stream in real-time and make adjustments as needed

Nomad’s cutting-edge technology, combined with expertise in live streaming, provided an experience for millions of viewers from around the world to enjoy the 65th Annual Grammy Awards.